Submissions for the first challenge will close on November 20, 2011. All entries must include a clear, detailed proposal describing an innovative, original breast-cancer detection, diagnosis, or treatment technology or process.
Applicants should fill out the submission form (available online at http://challenge.healthymagination.com/health) and be sure to have the following prepared:
• A short description for the public (300 words maximum)
• Images, video, or other media that help explain the idea
• A long description for the judges that explains the idea in detail (500 words maximum)
• Additional materials for the judges that support the proposal (presentations, videos, images. etc.)
• A valid phone number and mailing address
Ron Andrews, CEO of Clarient, a GE Healthcare company, told IVD Technology that his message to potential applicants is three-pronged: 1. GE will be a desirable partner for them in their quest to get funding and to promote and take some of their discoveries to the next level; 2. GE, through Healthymagination, is not looking to own applicant companies, it is looking to invest in those companies to propogate their discoveries and hopefully, ultimately bring an end to breast cancer; 3. Clarient, a GE company, can help commercialize their discoveries and provide a worldwide global channel to take their products to market.

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